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Shades ALK is a new liquid-cream alkaline demi-permanent hair color that delivers the power of a color, care of a gloss, with key ingredients only*.
This ammonia-free formula provides:
Up to 75% gray coverage
Up to 1 level of lift
Up to 8 weeks of vibrant, true-to-tone results.
Formulated with a 14% Hydro-Magnetic Complex, it leaves hair visibly healthier, shinier, and more hydrated in just one single service.
BENEFITS:
Intensely nourished, moisturized, and hydrated feel
Restored movement + bounce
Fast mixing + easy rinsing
True to tone results
Liquid-Cream precision consistency
Full-bodied predictable color payoff